BT

Digital experience design for BT, created with Zag and shaped around the brand’s guiding energy principle across business and consumer touchpoints.

Working with the team at Zag, I explored how BT’s evolving brand could translate into a more distinctive digital experience. The work applies the brand’s “guiding energy” principle across business and consumer touchpoints, combining expressive colour, modular content and motion-ready interactions. The resulting design direction demonstrates how a familiar national brand can feel more coherent, useful and future-facing online.

BT

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Website Design & Build

Bespoke websites, from strategy and structure to design, development and launch.

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About

Launch, grow andmake an impact.

Paul Moffatt

Paul Moffatt

Design Consultant

I lead digital projects from strategy and design to development and launch.

Over 15 years I’ve designed hundreds of web pages that have helped businesses generate millions in revenue.

The goal is an experience that not only looks good, but delivers measurable results:

  • Convert more visitors into customers
  • Increase average order value
  • Strengthen business valuation
  • Save your team time
  • Reduce support costs

If your website needs to do more for your business, let’s talk.

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