Bradley Van Der Straeten is an award winning architectural practise based in Hackney, London.
I was commissioned to redesign the entire BVDS brand, including visual identity, printed materials and website.
Web design & build
Large images, simple, colourful navigation, built on a solid, responsive grid, designed and built to adapt to all screen sizes
BVDS wanted something simple but elegant to compliment their work.
The logotype breaks up the 2 founders surnames (George Bradley & Ewald Van Der Straeten) in the clean modernist typeface Untitled Sans by Klim Type Foundry.
We used the typeface to establish a typographic style which is implemented consistently across all brand applications.
The colour was carried over from the previous identity, giving some familiarity to the new look.